Ad-tastic

On top of cabs, at bus shelters, sponsoring major sporting events and even in the gym - airline adverts seem to be mushrooming at a rapid rate in New York City.

But somehow this proliferation is rather single-colored – the adverts are all royal blue.

That's because Continental Airlines seems to be running a one-man race in advertising flight services.

Most likely they are actually one of the only few that can actually afford it, as many of their competitors are sheltering in chapter 11 protection.

The airline is due to release its third quarter earnings this week and it will interesting to see whether a) they include a marked increase in revenue and b) just how much this advertising is costing. Watch this space.